Our idea is to train health workers to distribute supplements with micronutrients from local health clinics and run radio, television and other forms of media campaigns on hidden hunger. Additionally, we want to engage men more in their families’ health.
The problem we aim to solve
We want to tackle hidden hunger because of how strongly it affects women, girls and children who are important to the growth of the nation. Women lose a lot of blood during birth (especially in caesarian births). If they have an iron deficiency, they may lose their lives in the process, since it can result in anemia. It can also cause poor or delayed development of unborn babies which may result in a stillbirth. Further symptoms of iron deficiency include low energy levels and general fatigue which limits the ability to work. This phenomenon of hidden hunger is particularly of interest to us.
We want to increase training programs for health workers to make sure that they are educated on hidden hunger and are able to properly distribute supplements in local health clinics and villages. We want to encourage more health workers to volunteer to train others and distribute supplements. There needs to be an increase in the supply of micronutritional supplements to local Ugandan communities
In each Ugandan community, we want to form groups of men who meet regularly to gather new information on hidden hunger and which groups are at risk. Then, they need to discuss how they can engage in combating it in their families, for example by buying foods rich in micronutrients like fruits, vegetables, milk. We should also encourage them to inform their fellow men on the contents of their meetings.
We also want to start campaigns on micronutrient deficiency. We want to run social media campagins on platforms such as Facebook, WhatsApp, Instagram; We want to pay television stations and radio stations to run programs or advertisements on hidden hunger, focusing on its causes, effects, solutions, and groups at great risk; We want to pay newspapers (such as Daily Monitor, New Vision, Bukedde, and other local newspapers) to publish articles on it; We also want to message friends directly and ask them to keep forwarding the messages to their other friends raise awareness. We also want to hold community gatherings and have already trained leaders of communities to talk to the locals about hidden hunger.
The innovativeness of our approach
We want to encourage men to be more engaged in their family’s health by educating them on hidden hunger and how they can be involved in combating it in their families. Since they often finance and support their families, they have a big influence on what their family eats. They should be encouraged to buy more foods rich in micronutrients. It is very common in Ugandan communities for men to be concerned with the finances and for women to buy and cook food. Men should be more encouraged to buy food and escort their pregnant wives to health clinics to get supplements.
Technologies and Methods
We would use phones and computers to spread the word on various social media platforms, such as Facebook, Twitter, and Instagram. Our goal is to also include television and radio stations. Our focus is networking, advertising and viral marketing.
- Plan Uganda
- Spring Uganda
- Uganda Development and Health Associate
- Uganda Action for Nutrition
Voting ends on June 24, 2018, 11:59 pm (CEST).