When leafing through history books in search of suggestions, your attention will be drawn for example to a rather down-to-earth idea, found centuries ago suggesting that sailors should receive preventive treatment with sauerkraut before going on a long journey. Or – a more recent example – a some 1,700 years old guide to Chinese naturopathy containing the decisive description of a natural active agent against malaria which is awarded the Nobel Prize for Medicine in 2015. Learning from others is a first step towards finding your own solution approach against hidden hunger. Dietary habits belong to lifestyle which – also ethnically – is passed on from generation to generation. Changes suggested by external sources require a cautious translation for the target group if they are intended to last. Relevant reference points are offered for instance by experience with mHealth programs such as SMS for Life in Tanzania, Kenya and Uganda.