Preceding project

The initiative “Teens4Kids – Health in school practice!“ assumes that the commitment of all participants and not just state specifications is required to set limits to hidden hunger in Germany. In this context, it is especially the new media that offer a spectrum of unprecedented possibilities even for single individuals to get creatively involved in public opinion making.

Digital media for example belong to everyday life of all social strata. They enable and accelerate more than ever everyone’s access to information, also in the field of health prevention. However, it is of decisive importance to retrieve such information. This is best obtained when the information is linked to the users‘ world of experience at eye level. Together with its project partners Assmann-Stiftung für Prävention, F.A.Z. and UBS Optimus Foundation, the initiative Teens4Kids intends to promote such an approach in an innovative manner.

Students from classes 8 to 12 were invited to find ideas about how concepts for the prevention of and the fight against malnutrition can be presented with the help of new media in such an appealing way that persons of the same age can and would like to pick up such impulses in order to push changes in everyday life and in their immediate environment. Interested teams applied by submitting their profile and a short video clip to present their idea in as convincing a way as possible. For their preparation and for the whole period of the project, the F.A.Z. newspaper, a collection of best practice projects, recommended reads on the Teens4Kids project site as well as a Facebook channel were made available to the pupils.

All competition results are intended to make a constructive contribution to the fight against malnutrition, obtaining at the same time an extensive reach for example in social networks, and to stimulate imitation. The following formats were permitted to be presented: videos, songs, comics, posters, games, websites, fan pages and picture boards.

Apart from presenting their idea for the competition, teams prepared illustrative documentations regarding the entire work process. To this end, teachers were provided in advance with a competition manual including recommendations and guidelines.