“Germans often enjoy a deep well of trust here” – a friendly phrase describing the relationship of Ivorian and German business people, in Côte d’Ivoire.
This sentence originates from the practical guidebook “Intercultural Competence in Sub-Saharan Africa”, which the German Niederrhein Chamber of Commerce and Industry has now published. Their cultural profile of Ivory Coast not only describes how Côte d’Ivoire is still characterized by the former colonial power France, but also what Ivorians associate with Germans. It outlines current practices in business life and provides information on how these can lead to success. Practical tips by the German entrepreneur and Ivory Coast expert Wolfgang J. Hofmann complete this insight.
Read and see more:
German article available online via: http://www.subsahara-afrika-ihk.de/wp-content/uploads/2017/02/Interkulturell_kompetent_unterwegs_in_Subsahara-Afrika-Kulturprofil-Cote-D-Ivoire.pdf