Short description

AVON Zambia will help and support women and their families to practice optimal breast feeding.

Which problem do I/we aim to solve ‐ and why?

For many years micronutrient deficits, prevalence data are scarce. Scientists have not reached a consensus on standard recommended intakes for many of the 19 micronutrients that directly influence physical and mental health development.

Hidden hunger can curtail social economic development, particularly in low and middle income countries. The nature of the hunger burden facing Zambia is increasingly complex. Developing countries are moving from traditional diet based on minimally processed foods to highly processed energy dense micronutrient‐ poor foods and drinks, which in turn leads to obesity and chronic diseases.

Our/My idea for a solution

AVON‐Zambia will help and support women and their families to practice optimal breast feeding and ensure timely and adequate complementary feeding. Breast milk fulfils all nutritional needs of infants up to six months of age, boosts their immunity, and reduces exposure to infections in high HIV settings and micronutrient deficiency.

AVON‐Zambia will help by educating the community to prevent and treat childhood infection and other diseases. There should be also continued feeding during illness, this is important too.

Why is my/our solution an innovative idea and tackles the challenge from a new perspective

The idea is even more innovative as it extends to the following aspects:
– It will provide clear data and information on emerging evidence and strategy
– Ensure effective delivering of nutrition services at all levels
– Effevtive research methodology in finding new prospectives to fight hidden hunger at a higher level
– Shaping the nutrition policies more effectively
– Having nutrition campaigns
– Engaging civil societies, CBOs, NGOs and the government.